Rising shipments of Samsung smartphones can reach only 0.95%
According Shinhan Investment Corporation this year, Samsung is able to demonstrate near-zero growth in shipments of smart phones on the market. It is claimed that Samsung will supply only 318 million units, which will increase in comparison to last year 0.95%. For comparison, Apple's growth for the year could reach 19% with the achievement of the milestone of 230 million units.Recall that in 2012, Samsung demonstrated a growth of 131% per year, but this figure later dropped all the time. In 2013, the increase was 44.4%, and in 2013 the company was not increased in sales. Competing with it, Apple did not show equally impressive results, but showed a steady increase each year: 49.4% in 2012, 12.5% in 2013 and 26.1% in 2014. The reason for the growth or stagnation of deliveries for both companies is considered to be the success of their flagship, premium products. This year, must play a decisive role devices Samsung Galaxy Note 5 and iPhone 6S. However, the two companies chose different strategies in the market.While Apple offers iPhone Upgrade Program and the preservation of the price of machines at the previous generation, the Samsung went on ways to reduce the cost. If at the beginning of sales in the US Samsung Galaxy Note 4 to 32 GB of memory for $ 826 was offered, his successor has only $ 696.
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