Apple employees have shared the secrets of the popularity of iPhone 6
For years, Apple has pleased his fans by releasing innovative products. No exception and iPhone 6, submitted in September 2014.
Prices for iPhone 6 ranges from 700 to 1000 dollars. They differ depending on the design of the body and the amount of internal memory.
Recall that a few days after the presentation of the iPhone 6 have purchased more than 10 million. People. In October 2014, the figure broke all records and reached 20 million., Which at times exceeded the number of sales of iPhone 5S and 5C. Apple representatives recently uncovered a few secrets the popularity of iPhone 6 in an interview with The Wall Street Journal.
Marketing Strategy
"Correct implementation of marketing strategies - the overriding condition for the success of the product on the market", - explained a member of the board of directors of the company Susan Wagner. From this scheme is allocated two nuances.
1. Quality
In Apple's marketing strategy in the first place is the quality of the product. For the first time picking up the iPhone 6, you can immediately feel the tactile and visual, it is expensive and high-quality item. This is evidenced by the material of the device and all its internal filling.
2. The special "status"
Even before the iPhone 6, it has positioned itself as a "dream phone". Thanks to the work of marketing, he became beloved and desirable, even without open advertisement. A special star status, which gives smart phone to its owner, it makes quite a considerable cost advantage.
Bottom line: the quality and status of the iPhone - the main criteria for its successful sales. These characteristics are emphasized in every detail, including in the premium package, which already gives aesthetic pleasure from shopping. Finally, the CEO of the company Tim Cook added: "Advertising - the main engine of commerce. Despite claims that Apple's products do not require additional lighting, a successful advertising campaign is doing his. " For example, advertising "Cut for iPhone 6" when the well-known photographers to shoot at the iPhone 6 and placed images in the gallery Apple, in magazines, in street posters and billboards all over the world, picked at the peak of his popularity.
Feedback from customers confirms that the iPhone 6 is really worth attention. For information about where and under what conditions to buy a smartphone, you can get on price.ua.
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